FGM is still an epidemic in some parts of Egypt, people who do it to their daughters are driven by false understanding of sacred text and old habits, this was part of a wide campaign to try to reverse that.
Children in the Street
Directed this job for UNICEF Egypt about Street Children in Egypt. Aimed to Civil Society and public who choose to ignore these children and blame them for where they are. Includes English Subtitles.
End Violence against women - No to Early Marriage
Directed this PSA as part of a campaign for UNWOMEN to be aired in the 16 Days of Activism to end violence against women. Young girls are being coerced to be married before the age of 16 in a lot of the parts of the Arab world.
In her Shoes
99.3% of women in Egypt are harassed on a daily basis, this PSA was done for UNWOMEN to help expose every man to what it feels like to be a woman in Egypt. Shot in Heliopolis Cairo
Violence against women Full Version العصاية - العنف ضد المرأة
اللي البنت فعلا محتاجاه
Directed this PSA for Plan International to tackle the issue of Female Genital Mutilation, early Marriage and Violence which leads to misery. Shot on on a Sony F3 and a 5DMK3 with a couple of shots with GoPro Hero 3.
Scars - الندوب الدائمة
Directed this PSA as part of a campaign for UNWOMEN to be aired in the 16 Days of Activism to end violence against women. Young girls are being coerced to be married before the age of 16 in a lot of the parts of the Arab world.
Education for Employment: The Vision
Directed this Spot for the IFC, Part of the World Bank group. It aims to provide youth with skills that are relevant to the marketplace by investing in education, engaging stakeholders, and enabling solutions so that Arab Youth earn a better future.
Keep Holding on
A message from a Mother to a single father telling him never to stop dreaming for their children.
The Stick - Stop Violence against Women
Directed this PSA for Plan International to tackle the issue of Female Genital Mutilation, early Marriage and Violence which leads to misery.
مكنتش بخاف - Not used to being afraid.
This is a message that I feel is critical in a time when we think only about what divides us rather than what unites us as a country. This is not political and I hope it will only be viewed for it’s humanistic value.
Those who make a Difference
There are those who live and die and those who make a Difference. Dedicated to the brave people of Egypt.
Menna Shalaby UNAIDS منه شلبي
This is an AD done for UNAIDS, to promote tolerance and acceptance for People Living with HIV AIDS in Egypt. Part of a Viral and Radio Campaign. Narrated by Menna Shalaby Famous Egyptian Actress.
Min Ha2ak من حقك
What gives you the right to judge others?
كيف تستطيع الحكم علي الاخرين؟ خالد صالح خالد النبوي ماجد الكدواني هند صبري بشري سوسن بدر فتحي عبد الوهاب
Allow me to participate
Allow me to participate, it’s not a problem if we disagree, Our differences are important to Egypt.
